Crossroads Safehouse — Branding Campaign
Crossroads Safehouse, located in Fort Collins, Colorado, is a safe place for women & their children who are victims of abuse & domestic violence.
The color for domestic violence awareness is purple, so it is the prominent color & it is used consistently throughout the collateral. The three icons in the logo each represent one part of the updated tagline, "Trust. Home. Love." The wavy lines element that is introduced in the brochure & website, represents a woman's journey through an abusive
relationship & how she finds safety with Crossroads Safehouse.
This identity campaign contains the following collateral (in order from top to bottom):
Logo (color & inverse)
Stationary – letterhead, envelope & business card
Tri-fold Awareness Brochure
Mock-up Website Design